Chanel :: Reincarnation

PHARRELL WILLIAMS FOR CHANEL

Pharrell, who has always been our favrioute style icon happens to be Chanel's fav too! The "happy" singer and Cara Delevingne are to perform ‘CC The World‘; the soundtrack to the film that celebrates the CHANEL Paris-Salzburg 2014/15 Métiers d’art collection to be shown on December 2nd in Salzburg, Austria.

The film is titled Reincarnation and retraces the history of the iconic Chanel jacket.

Karl Lagerfeld had imagined an episode from the life of Gabrielle Chanel. Embodied by Geraldine Chaplin, Gabrielle Chanel is holidaying in the suburbs of Salzburg in 1954. At her hotel she meets a young lift-boy played by Pharrell Williams who wears a jacket which would later inspire the iconic Chanel jacket.

Image sources: Glamour Magazine 

Watch the short film here!